The Global Growth Engine
A strategic plan to grow donations, memberships, and influence - powered by storytelling and digital infrastructure.
Engaging global supporters. Strengthening democracy at home.

by Lior Lanir

Who I Am
I've spent the past decade building global movements supporting Israel, advising political campaigns, and raising funds for startups, NGOs, and civic initiatives.
  • Digital Strategy Expert: 15+ years leading data-driven communication, marketing, and growth campaigns.
  • Global Campaign Leader: Co-founder of Defend Israeli Democracy and Israelis Without Borders, operating in 58 cities worldwide.
  • Founder of 4Bridge: A digital strategy consultancy specializing in growth systems, viral campaigns, and digital advocacy. Clients include the Ministries of Tourism in Israel, the Netherlands, and Italy, along with NGOs, startups, and civic initiatives.
  • Deeply Connected: Lived in Israel and the diaspora (Berlin, Los Angeles). Passionate about building bridges between Israelis and the global Jewish world
  • Advocacy & Strategy Experience: Led global campaigns and mobilized resources for civic movements, political initiatives, and startups.
The Scalable Growth Engine - Powered by Content, Events & CRM
Driving donations, memberships, and engagement through daily action.
Daily Multilingual Content Engine
Translate, edit, and distribute stories across Social, Email and WhatsApp - in English, German, Spanish, and French.

→ Awareness that inspires action.
Global Event Hub
Digitize, map and connect every AID coalition-aligned event worldwide - from rallies to salons.

→ Local energy abroad turns into memberships and support at home
CRM & Automations
Data, segmentation, and automation to manage relationships and drive donations.

→ From one-time engagement to sustained contribution

Global Events Drive Influence & Community Growth
I’ve successfully organized major Israeli advocacy events in dozens of cities worldwide - from large scale rallies to intimate gatherings. These experiences revealed a huge opportunity:
If we digitally connect every Pro-Israeli event through one shared digital map, uniting sign-ups, data, and geography, each moment of support becomes part of a single global movement.
That shared infrastructure turns local enthusiasm abroad into measurable growth: more members, more donors, and stronger engagement and turnout back home in Israel.
How Events Feed the Engagement Funnel
Every event becomes a data gateway - capturing sign-ups, growing donations, and deepening relationships.
Events no longer stand alone; they feed ongoing community engagement, activating supporters worldwide and strengthening AID coalitions’ reach and coordination.
Event Formats
Public rallies
Private Zoom briefings / Podcasts
Community salons
Influencer dinners
Cultural or mission-driven experiences
The Growth Flywheel: Turning Content into Memberships, Donations, and Action
High-quality content attracts attention; data and automation turn it into measurable growth.
The Cycle
Content → Events → CRM → Community → Growth
Core Components
CRM & Engagement Funnel
Segmentation, automation, and analytics that convert awareness into memberships, donations, and participation.
Content Engine
Daily Israeli stories that educate, inspire, and inform global audiences, driving trust and motivation to act.
Community-led events
Shared data from every AID Coalition and partner event fuels local and global engagement - connecting people by geography and values.
Personalized journeys
Automated messaging and follow-ups that retain supporters and turn them into donors, members, and volunteers.
CRM + Donor Funnel = Scalable Growth
Know Everyone
One living database of supporters, partners, and events.
Guide Every Path
Awareness → Signup → Donation → Membership → Volunteer → Leadership
Automate key communications
Thank-you sequences, impact updates, event invitations, and personalized outreach.
Track engagement metrics
Participation history, event attendance, content engagement, and cross-city collaboration.
→ A living system for scalable growth in influence, coordination, and global reach.
Understanding Israel: A Global Content Engine
AI-powered translation and editing turn daily Israeli stories into multilingual content - English, German, French, Spanish - shared across social, email, and WhatsApp. This engine connects global audiences to Israel’s democratic values and drives memberships and recurring donations.
Each story is adapted into platform-specific formats - videos, captions, posts, and emails - optimized for every channel and every language. This content engine is managed by a dedicated operations team under my leadership - ensuring consistency, speed, and meaningful global impact.
Inspire
Build and Scale the Understanding Israel content engine to amplify authentic Israeli stories worldwide.
Educate
Translate Israeli media into English, German, Spanish, and French
Engage
Deliver content via email, SMS, WhatsApp, social media, and website connecting individuals and communities worldwide.
Build Trust
Position ourselves as a trusted voice in global discourse - building long-term connection through storytelling and community.
Key Targets for the First Year
50+
Active communities
Connected through shared content & CRM coordination
5-7%
Increase CTR
WhatsApp, email, and social channels.
20-25%
Lead-Gen Growth
From localized landing pages and multilingual outreach
3-5%
conversion rate
Turning viewers into active community members
Estimated Budget Overview & Team Structure
Full framework - I believe most resources already exist within AID Coalition, so implementation costs will be much lower

The People Behind the Global Growth Engine

This is the team structure that powers scalable engagement, coordination, and content distribution worldwide. 🧠 Project Leadership Leads strategy, vision, and partnerships - driving the global engagement engine 📅 Community & Event Manager Runs international events, manages partners, oversees logistics, drives local re-activation by city. 🎥 Content & Distribution Manager Oversees daily content production - videos, captions, thumbnails, posts - and manages cross-channel distribution. 🔗 CRM & Operations Manager Builds and maintains the CRM, automation, segmentation, and engagement journeys that deepen relationships. 🖥️ Web Development Maintains the website, CRM integrations, landing pages, and technical infrastructure that supports the platform. 🌐 AI Ops & Translation Assistant Handles subtitles, AI translations, and content formatting for multilingual distribution Supported by a robust tools and platform stack powering CRM, hosting, AI translation, content editing, and automation - enabling scalable global impact.

Tools, Platforms Automation Breakdown Estimate

Budget Estimation Item Monthly (₪) Yearly (₪) Description / Notes CRM ₪4,000 ₪48,000 High-end CRM: Salesforce Nonprofit Cloud or HubSpot Pro AI Translation + Voice ₪1,500 ₪18,000 Descript, ElevenLabs, Whisper API, ChatGPT API Hosting/Infrastructure ₪500 ₪6,000 Website, CRM hosting Design + Content Tools ₪1,500 ₪18,000 Canva, Adobe, Repurpose.io, etc. Automation ₪750 ₪9,000 CRM workflows, Zapier, Make, etc. Social Scheduling + Repurposing ₪1,000 ₪12,000 Repurpose.io + Buffer or Later for publishing Domains & Licenses ₪750 ₪9,000 Multiple domains for landing pages, SSL, email auth Newsletter Platform ₪2,000 ₪24,000 Mailchimp (or Brevo, ConvertKit) for up to 250K contacts Presentation + Collab Tools ₪500 ₪6,000 Miro, Slack, collaborative docs & decks File Storage & Backup ₪400 ₪4,800 Google Drive, Dropbox, backup infrastructure TOTAL ₪12,900 ₪154,800

Seamless Integration with Existing Teams
This is not a new department, but an operational upgrade - a scalable, long-term framework that enhances impact across global communities.
Roles like event management, community coordination, and content creation can be handled by current employees - ensuring continuity and efficiency.
The only external requirement is CRM & Web development, depending on whether an internal developer is available.
Paid advertising is optional but accelerates awareness and audience growth.
Let’s Build This Together!
This plan isn’t just digital strategy - it’s the foundation for a movement that grows stronger every time someone joins, shares, or contributes. By connecting global supporters through content, data, and community, we can turn shared belief into measurable impact - donations, memberships, and real-world participation

I’d be honored to bring this vision to life.
Lior Lanir
Talk to me on WhatsApp