Who I Am
I've spent the past decade building global movements supporting Israel, advising political campaigns, and raising funds for startups, NGOs, and civic initiatives.
- Digital Strategy Expert: 15+ years leading data-driven communication, marketing, and growth campaigns.
- Global Campaign Leader: Co-founder of Defend Israeli Democracy and Israelis Without Borders, operating in 58 cities worldwide.
- Founder of 4Bridge: A digital strategy consultancy specializing in growth systems, viral campaigns, and digital advocacy. Clients include the Ministries of Tourism in Israel, the Netherlands, and Italy, along with NGOs, startups, and civic initiatives.
- Deeply Connected: Lived in Israel and the diaspora (Berlin, Los Angeles). Passionate about building bridges between Israelis and the global Jewish world
- Advocacy & Strategy Experience: Led global campaigns and mobilized resources for civic movements, political initiatives, and startups.
Global Events Drive Influence & Community Growth
I’ve successfully organized major Israeli advocacy events in dozens of cities worldwide - from large scale rallies to intimate gatherings. These experiences revealed a huge opportunity:
If we digitally connect every Pro-Israeli event through one shared digital map, uniting sign-ups, data, and geography, each moment of support becomes part of a single global movement.
That shared infrastructure turns local enthusiasm abroad into measurable growth: more members, more donors, and stronger engagement and turnout back home in Israel.
That shared infrastructure turns local enthusiasm abroad into measurable growth: more members, more donors, and stronger engagement and turnout back home in Israel.
How Events Feed the Engagement Funnel
Every event becomes a data gateway - capturing sign-ups, growing donations, and deepening relationships.
Events no longer stand alone; they feed ongoing community engagement, activating supporters worldwide and strengthening AID coalitions’ reach and coordination.
Events no longer stand alone; they feed ongoing community engagement, activating supporters worldwide and strengthening AID coalitions’ reach and coordination.
Event Formats
Public rallies
Private Zoom briefings / Podcasts
Community salons
Influencer dinners
Cultural or mission-driven experiences
The Growth Flywheel: Turning Content into Memberships, Donations, and Action
High-quality content attracts attention; data and automation turn it into measurable growth.
The Cycle
Content → Events → CRM → Community → Growth
Core Components
CRM & Engagement Funnel
Segmentation, automation, and analytics that convert awareness into memberships, donations, and participation.
Content Engine
Daily Israeli stories that educate, inspire, and inform global audiences, driving trust and motivation to act.
Community-led events
Shared data from every AID Coalition and partner event fuels local and global engagement - connecting people by geography and values.
Personalized journeys
Automated messaging and follow-ups that retain supporters and turn them into donors, members, and volunteers.
CRM + Donor Funnel = Scalable Growth
Know Everyone
One living database of supporters, partners, and events.
Guide Every Path
Awareness → Signup → Donation → Membership → Volunteer → Leadership
Automate key communications
Thank-you sequences, impact updates, event invitations, and personalized outreach.
Track engagement metrics
Participation history, event attendance, content engagement, and cross-city collaboration.
→ A living system for scalable growth in influence, coordination, and global reach.
Understanding Israel: A Global Content Engine
AI-powered translation and editing turn daily Israeli stories into multilingual content - English, German, French, Spanish - shared across social, email, and WhatsApp. This engine connects global audiences to Israel’s democratic values and drives memberships and recurring donations.
Each story is adapted into platform-specific formats - videos, captions, posts, and emails - optimized for every channel and every language. This content engine is managed by a dedicated operations team under my leadership - ensuring consistency, speed, and meaningful global impact.
Inspire
Build and Scale the Understanding Israel content engine to amplify authentic Israeli stories worldwide.
Educate
Translate Israeli media into English, German, Spanish, and French
Engage
Deliver content via email, SMS, WhatsApp, social media, and website connecting individuals and communities worldwide.
Build Trust
Position ourselves as a trusted voice in global discourse - building long-term connection through storytelling and community.
Let’s Build This Together!
This plan isn’t just digital strategy - it’s the foundation for a movement that grows stronger every time someone joins, shares, or contributes. By connecting global supporters through content, data, and community, we can turn shared belief into measurable impact - donations, memberships, and real-world participation
I’d be honored to bring this vision to life.
Lior Lanir
